Teaspoon Studio Branding & Identity
This project required us to work in a group to create our own brand and identity of a design agency. Our group of six members came up with the idea of a metaphor of tea to describe how we design. Tea Leaves are the raw ideas of the clients. Tea bags are then created by selecting the best ideas. Hot Water is the energy and enthusiasm bring the leaves to life. Then milk and sugar is added bring the final details and touches together. The teaspoon then stirs all the ingredient together like our designers creating the outcome. And finally a cup of tea is created which is the final design. We theatrically played on the tea theme cohesively across all final outcomes. The elements of the promotional package were split between the group and myself and Shelby Micallef were in charge of designing and making the look book.